DCVB Media Marketing Program Pays Dividends

The media marketing program of the Door County Visitor Bureau continues to pay dividends. The program which brings journalists to the county for working visits throughout the year, has translated into a steady stream of articles about the county in publications nationwide. The last of eight scheduled media marketing press tours wrapped up in October with a fall focus. Since the program was launched, with the help of Geiger & Associates Public Relations in 2007, Door County has welcomed 500 journalists & generated nearly 1,000 travel articles about Door County. The estimated media value of those articles is $9.4 million & more stories are on the way.

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