Calling it a major step forward, the Door County Maritime Museum has launched a fundraising campaign that is the largest since the construction of its museum in Sturgeon Bay nearly 20 years ago. An expansion project at the facility on the city’s west side waterfront will include a one-of-a-kind 11-story tower that will serve both as an observation platform and provide additional space for an array of “state of-the=art” exhibits for all ages. The campaign entitled, “reaching new heights in our maritime heritage”, will fund a new floor plan intended to increase retail space for an expanded museum store that is key to sustainable development. While the expansion project will include an expanded lobby and museum store, the highlight will be the elevator ride to the tenth floor observation deck with its 360-degree view of Sturgeon Bay. Guests will be able to see downtown Sturgeon Bay to the north and south as well as observing commercial and recreational boating in the harbor. By climbing the spiral staircase to the 11th floor beacon enclosure and open observation deck they will also experience how it feels to be in a lighthouse. The current 20,000 square foot Door County Maritime Museum opened in Sturgeon Bay in 1997.